Welcome to PULSE!
There are quite a few news apps on the iPad already, but the whole experience has been far from optimal. There are visually pleasing magazine apps, which ask you for $5 every month (or every week), and then there are RSS-based news aggregators that look like your second inbox.
Pulse, developed by two Stanford graduate students, hopes to fill this void by providing the flexibility of news aggregators while maintaining solid aesthetics. It incorporates colorful panning story bars and fills them with content from your favorite websites. What it doesn’t do is tell you that you have 397 items left to be read, and that you can only read this edition of the magazine.
While a traditional RSS reader is usually about consuming as much content as possible, Pulse is all about leisurely enjoying your daily news, with a cup of coffee.
The home screen renders stories from multiple sources on a clean movable mosaic. Swipe up and down to browse among sources; right and left to see stories from a particular source. Tapping on a story takes you to a very clean text view of the article; and you can seamlessly toggle over to the web view. Like a particular article? Pulse has made sharing news stories as easy as two taps.
The Pulse team has taken special care in enabling seamless transitions between Portrait and Landscape views. The portrait view allows you to immerse yourself in a particular source, while the landscape view allows you to browse all your sources simultaneously.
Searching for your news source is made really, really simple. Says co-founder Ankit Gupta, “A lot of people we talked to were really confused about RSS and Atom and the whole vocabulary around news aggregators. We have thrown all those terms away, and made it as easy as Google search. You enter some keywords, Pulse gives you top results and you can pick the source you want to follow”. This is a huge improvement over current apps, which continue to ask for RSS feed addresses.
But this is just the beginning. Co-founder Akshay Kothari wants to make Pulse the definitive news reader on-the-go. “iPad is a start. We will expand into other platforms, including iPhone, very soon. We are quick, and we are scrappy. We believe continuous improvement is better than delayed perfection”. Akshay and Ankit designed and developed Pulse in 5 weeks, for an entrepreneurship class at Stanford.






